Wheat-based breakfast cereal with yummy chocolaty taste and the goodness of wholegrain shaped liked moons and stars. At Kellogg, we're always trying to look for ways to brighten your life, from quality and safe products to informative labels. We focus on things that encourage a healthier tomorrow. We do things you love the most about us: our taste, convenience, and nutrition. Helping You Be Your Best. Now, for Over 100 Years we have been making quality products for a healthier world. We are improving the nutrition credentials of our foods without sacrificing the delicious taste you love A nourishing tastier breakfast every day!